Abstract
According to the Guinness Book of Records, the most successful salesperson in history is a guy from Detroit called Joe Girard. Between 1963 and 1978, Joe Girard sold a whopping 13,001 cars at a Chevrolet dealership, averaging six car sales a day. When asked the secret of his success, he explained, ‘People want a fair deal from someone they like.’ So how did he get people to like him? ‘Simple,’ he replied, ‘I tell them that I like them.’
‘Flattery raises downcast spirits, comforts the sad, rouses the apathetic, stirs up the stolid, cheers the sick, restrains the headstrong, brings lovers together and keeps them united.’
Erasmus
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Notes
S. Sinek (2014), Leaders Eat Last: Why Some Teams Pull Together and Others Don’t, St Ives: Portfolio Penguin, p. 30.
P. Kramer (1997), Listening to Prozac: A Psychiatrist Explores Antidepressant Drugs and the Remaking of the Self, London: Pengu in Books.
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© 2015 Simon Lancaster
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Lancaster, S. (2015). Flattery and Love. In: Winning Minds. Palgrave Macmillan, London. https://doi.org/10.1057/9781137465948_17
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DOI: https://doi.org/10.1057/9781137465948_17
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-137-46592-4
Online ISBN: 978-1-137-46594-8
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