Abstract
“Please have a seat and we’ll get started,” said NaviMark’s VP of Marketing, Patrick Howard, as he prepared to demonstrate a prototype of LoyalOne. Assembled in the VIP Suite at the Hyatt Grand Cypress in Orlando were four marketing executives in town for Loyalty Expo, an annual conference for the customer loyalty industry. Patrick was using this conference to solicit feedback on an early release of a new NaviMark product. It was an effective and inexpensive way to gather informal feedback from this highly specialized segment of marketers. The VIP Suite was cheaper than setting up a booth at the trade show—and more private.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Notes
Jeanne Liedtka, “Design Thinking for Business Innovation,” Coursera, December 2013, http://class.coursera.org/designbiz-001/ (accessed December 1, 2013).
Steve Blank, The Startup Owner’s Manual (Pescadero, CA: K&S Ranch), 2012.
Copyright information
© 2014 Dave Power
About this chapter
Cite this chapter
Power, D. (2014). Feedback is a Gift. In: The Curve Ahead. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137464354_9
Download citation
DOI: https://doi.org/10.1057/9781137464354_9
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-137-27922-4
Online ISBN: 978-1-137-46435-4
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)