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Customer Experience Is the New IP

  • Dave Power

Abstract

Meena and Raj Singh, NaviMark’s VP of Customer Support, arrived in Chicago for a dinner meeting with Benson Moore, Chief Marketing Officer at L’Esprit Cosmetics. Meena had secured a table overlooking the Chicago River at Smith & Wollensky. Chicago had many great steak-houses but this was Benson’s favorite.

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Notes

  1. 5.
    Clay Christensen, The Innovator’s Solution (Boston: Harvard Business School Press, 2003), 78.Google Scholar

Copyright information

© Dave Power 2014

Authors and Affiliations

  • Dave Power

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