What’s Your Innovation Process?

  • Dave Power

Abstract

“This is all very exciting, Meena,” said Micaela Sanchez as the June meeting of the NaviMark board came to a close. “NaviMark could become one of the hottest companies in the marketing services industry. But a lot hinges on a strong second quarter.”

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Notes

  1. 9.
    Tim Brown, “Our Approach: Design Thinking,”http://www.ideo.com/about/(accessed November 16, 2013).Google Scholar
  2. 10.
    Jeanne Liedtka and Tim Ogilvie, Designing for Growth: A Design Thinking Toolkit for Managers (New York: Columbia University Press, 2012). 21–37.Google Scholar

Copyright information

© Dave Power 2014

Authors and Affiliations

  • Dave Power

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