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  • Dave Power


Bill Kruse had two more meetings at NaviMark. The first was with Tina Thorn, the company’s chief financial officer; the second was with the founder and chief technology officer, Tim Wiggins. As he passed the Boston Convention Center on his walk back to the NaviMark offices, he thought more about the company’s long-term growth prospects.


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  1. 3.
    Christian Holsthtt, “Fundamental Guidelines of E-Commerce Checkout Design,” (accessed November 15, 2013).Google Scholar
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    Ryan Holiday, Growth Hacking (New York: Portfolio, 2013), 7.Google Scholar

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