Abstract
Manjunath Pendakur’s research is in the political economy of the media, which includes a range of issues spanning 35 years. His early work dealt with cultural imperialism and Canada’s policy struggles for cultural autonomy, culminating in the book Canadian Dreams and American Control: The Political Economy of the Canadian Film Industry. In the 1980s he turned his attention to the dynamics of cultural policy-making in India and wrote extensively on how the emerging TV system under state control was being turned into a vehicle for selling dreams of glittering commodities and citizenship to its vast audience. His book Popular Indian Cinema: Industry, Ideology and Consciousness established a new approach to the study of national cinemas by combining political economy with cultural analysis of films.
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© 2015 Manjunath Pendakur
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Lent, J.A., Amazeen, M.A. (2015). Manjunath Pendakur. In: Lent, J.A., Amazeen, M.A. (eds) Key Thinkers in Critical Communication Scholarship. Palgrave Global Media Policy and Business. Palgrave Macmillan, London. https://doi.org/10.1057/9781137463418_9
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DOI: https://doi.org/10.1057/9781137463418_9
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-56468-2
Online ISBN: 978-1-137-46341-8
eBook Packages: Palgrave Media & Culture CollectionLiterature, Cultural and Media Studies (R0)