Abstract
Biometrics refers to the measurement of body signals: including but not limited to changes in pulse, breath, gaze, and temperature. These signals are indicative of your mood. If you’re suddenly scared, your pulse will quicken. If you’re attracted to a person or a visual, your gaze will focus on the object of desire, causing your pupils to dilate.
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© 2015 Mindshare UK
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Wong, B. (2015). The Innovator on Data. In: Adaptive Marketing. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137462930_16
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DOI: https://doi.org/10.1057/9781137462930_16
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-137-46292-3
Online ISBN: 978-1-137-46293-0
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