Abstract
Every quarter, businesses report their earnings, and frequently losses are attributed to weather conditions—that it reduced foot traffic or the need for certain products. In fact, one third of the economy of the United States is impacted by weather, for a total of $580 million each year.10
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© 2015 Mindshare UK
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Hecht, C. (2015). The Weather Man on Data. In: Adaptive Marketing. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137462930_14
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DOI: https://doi.org/10.1057/9781137462930_14
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-137-46292-3
Online ISBN: 978-1-137-46293-0
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