The Feminine Investing Mystique

Abstract

Why should an investor care whether a money manager wears Louboutins or loafers? Because money—how to keep it and how to make more of it—is on everyone’s mind. That’s why it pays to invest in the “broad” market. The research in this chapter is clear: women investors think about investing differently than men. They have a set of innate skills that can translate into higher returns on investments. These skills can foster not only better profits for investors but also more diversification within investment portfolios. If you want to be a better investor, or if you want better returns, you should try investing “like a girl.”