Abstract
Enterprises must make decisions in various areas related to the choice and realization of market opportunities, the suitability of the market in which they operate, and so on. An enterprise must devise strategies as necessary to avoid adverse developments, and appropriate strategy is essential to its success. Strategy allows enterprises to remain competitive and can also force strategic change in response to movements in the wrong direction.
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© 2015 Panagiotis E. Petrakis & Dimitra P. Konstantakopoulou
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Petrakis, P.E., Konstantakopoulou, D.P. (2015). Strategy for Future Competitive Advantage. In: Uncertainty in Entrepreneurial Decision Making. Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137460790_8
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DOI: https://doi.org/10.1057/9781137460790_8
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