The Power of Dance in Cyberity



As I explained in the previous chapters, through consuming, people seek to fulfill their needs relative to meaning, connection, emotional transcendence, and feelings. As Daniels suggested and I explained in the preceding chapter, in doing or watching dance, consumers also form these consumptive and personal linkages formulating an unarticulated yet valuable experience. Pushing Daniels’s point and expanding her boundaries to incorporate the vast field of cyberity, I wonder whether consumers form these linkages from their experiences in the parasocial environment. That is, are they impacted in any way by dance in cyberity, such as in television ads or television shows? Does the destabilized aesthetic of a mystical/spiritual/Being experience come through? Is it one of the four proposed levels of religiously unintentional displays of art religious style but no religious subject as suggested in previous chapters? A few examples may be helpful in order to express what I mean.


Consumer Research Television Show Brand Experience Warm Feeling Viewer Response 
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© C. S. Walter 2014

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