Abstract
While franchising has been around for a while, social- and microfranchising are new. Franchising is a system of doing business via contracts or arm’s length. Franchising allows the franchisor to transfer the system of knowledge, intellectual property as well as trade secrets in return for consideration, normally in the form of fees and royalties (Alon, 2005, 2010).
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References
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© 2014 Ilan Alon
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Alon, I. (2014). Introduction. In: Alon, I. (eds) Social Franchising. Palgrave Pivot, London. https://doi.org/10.1057/9781137455840_1
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DOI: https://doi.org/10.1057/9781137455840_1
Publisher Name: Palgrave Pivot, London
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