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Do Less Better pp 155-174 | Cite as

Bastions of Branding

  • John R. Bell

Abstract

Never in the history of marketing has there been so much talk about branding. The conversation is well beyond product and service brand discussion by marketers and ad agencies. Branding has flourished big time—we now have personal brands, country brands, political brands, cause-related brands, even cultural brands. The ramification is clutter, the adversary of brand identity. So wouldn’t you expect a heck of a lot more corporate attention to commercial brands? Wouldn’t you expect greater care in stamping out complexity and stewarding brand presence, personality, positioning, singlemindedness, and strategic consistency?

Keywords

Brand Equity Brand Position Personal Brand Board Chair Brand Strategy 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© John R. Bell 2014

Authors and Affiliations

  • John R. Bell

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