Abstract
“Strategy” has to be the most misunderstood and misused word in business. The word is tossed around boardrooms, water coolers, and customer meetings with reckless abandon. At the risk of sounding elementary, I have to reiterate at a very basic but consequential level, that strategy occurs away from the day-to-day action. It is the big picture. Deciding to become a global corporation, to enter new markets, or to increase sales by a million widgets per annum is not strategy.
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© 2014 John R. Bell
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Bell, J.R. (2014). The Steel and Steal of Strategic Sacrifice. In: Do Less Better. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137452788_3
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DOI: https://doi.org/10.1057/9781137452788_3
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-49753-9
Online ISBN: 978-1-137-45278-8
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