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Gamification

  • Nik Kinley
  • Shlomo Ben-Hur
Chapter

Abstract

You may not know it, you may not have recognized it when it happened to you, but the chances are that you have already experienced gamification. If you have a loyalty card from a retailer, belong to a frequent flyer scheme with an airline, or are a member of LinkedIn, then you will have been on the receiving end of a gamified process.

Keywords

Behavior Change Video Game Intrinsic Motivation Social Connection Game Designer 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Nik Kinley and Shlomo Ben-Hur 2015

Authors and Affiliations

  • Nik Kinley
    • 1
  • Shlomo Ben-Hur
    • 2
  1. 1.YSC LtdUK
  2. 2.IMDSwitzerland

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