Abstract
In the first decade of the new millennium, a digital revolution swept into the midtown headquarters of New York’s media moguls and snapped all the golden rules. Upending business models and the role of mass media itself, that revolution has also engulfed Madison Avenue. The ongoing turmoil brought with it an invigorating tumult of fresh ideas, inspiration, and innovation in the marketing and promotion of brands.
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© 2014 Antony Young
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Young, A. (2014). Introduction. In: Brand Media Strategy. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137447715_1
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DOI: https://doi.org/10.1057/9781137447715_1
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-28932-5
Online ISBN: 978-1-137-44771-5
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