Abstract
Corporate culture is defined as the behavior of the organization and its structure. It is rooted in an organization’s goals, strategies, and structure, and its approaches to labor, customers, investors, and the greater community. As such, corporate culture is an essential component of the organization.
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© 2014 Victoria W. Miroshnik and Dipak Basu
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Miroshnik, V.W., Basu, D. (2014). Corporate Culture: Concepts and Issues. In: Corporate Culture in Multinational Companies. Palgrave Macmillan, London. https://doi.org/10.1057/9781137447661_2
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DOI: https://doi.org/10.1057/9781137447661_2
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-49627-3
Online ISBN: 978-1-137-44766-1
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