Communication in Personal Media

Abstract

This chapter introduces ‘everyday life’ as a sociological category and examines more specifically and critically the concept of the lifeworld. It examines the significance of the concept from phenomenology to sociology, and points towards a revised notion of the lifeworld more compatible with a modern mediated everyday life. It links the concept of the lifeworld to the more recent Anglo-American concept of ‘domestication’, addressed more specifically as ‘personalisation’. It connects everyday personal media use to Michel de Certeau’s theory of strategy and tactics in everyday life.