Abstract
Even the most sophisticated system is dysfunctional when it does not communicate with people and their environment.
Slovakia. A young software entrepreneur had developed a new technology and needed to decide on market entry and internationalization strategies. The case covers important growth aspects, business-model decisions and how to use fast prototyping and customer feedback to quickly test market fit.
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© 2015 European Forum for Entrepreneurship Research (EFER)
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Holienka, M. (2015). CASE 1: ACE enterprise Slovakia: “Drawing Out” the Future. In: Entrepreneurial Icebreakers. Palgrave Macmillan, London. https://doi.org/10.1057/9781137446329_7
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DOI: https://doi.org/10.1057/9781137446329_7
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-49597-9
Online ISBN: 978-1-137-44632-9
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)