Abstract
How can clubs innovate to attract and retain members? This chapter provides a partial answer to this question first by considering some of the priorities of Rotary’s North American Membership Strategic Plan as well as a number of pilot programs. Beyond these pilot programs the growth in membership ultimately will depend on the commitment of current Rotarians and clubs and the creativity with which they recruit new members. The chapter describes a few interesting membership initiatives that clubs have undertaken in district 7620, as well as the strategic plan of the district. How to create new clubs without weakening existing clubs is also briefly discussed.
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© 2014 Divya Wodon, Naina Wodon, and Quentin Wodon
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Wodon, D., Wodon, N., Wodon, Q. (2014). How Can Clubs Innovate to Attract and Retain Members?. In: Membership in Service Clubs: Rotary’s Experience. Palgrave Pivot, New York. https://doi.org/10.1057/9781137444752_5
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DOI: https://doi.org/10.1057/9781137444752_5
Publisher Name: Palgrave Pivot, New York
Print ISBN: 978-1-349-49576-4
Online ISBN: 978-1-137-44475-2
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)