Conclusion

Abstract

This chapter provides a brief conclusion to the book. If there is one message that runs throughout the book, it is the following. Rotary remains strong today, but clubs and districts need to better understand what their product or value proposition is, and who or what they are competing against for the scarce and valuable time and resources of their (actual and potential) membership. While serious and systematic empirical analysis will clearly not by itself enable clubs and districts to grow and prosper, it can help. It is hoped that this book will prove useful to readers and that it will encourage others—Rotarians but also members of other service clubs as well as academics—to undertake similar analyses to inform the work of service clubs and make a difference for the less fortunate.