Abstract
There is no question that social media can be of great benefit to US public diplomacy, as discussed in the previous chapter. This chapter analyzes the various factors that PD professionals who work at embassies abroad must consider when they use those media, and the choices and the constraints they face in selecting one or the other type.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Notes
Takahiro Yamamoto, “U.S. Public Diplomacy 2.0 in Asia: Beyond Catch-up,” in William A. Rugh, Ed., The Practice of Public Diplomacy, New York: Palgrave Macmillan, 2011, p. 148.
Sarah Riley, “Iran and the United Kingdom: A Study in Contrasts,” in William A. Rugh, Ed., The Practice of Public Diplomacy, New York: Palgrave Macmillan, 2011, p. 43.
Rachel N. Okunubi, “New Media or ‘the Last Three Feet’ in Africa?” in William A. Rugh, Ed., The Practice of Public Diplomacy, New York: Palgrave Macmillan, 2011, pp.169 and 172.
Tulani N. Elisa, “Sierra Leone: Public Diplomacy Unwired,” in William A. Rugh, Ed., The Practice of Public Diplomacy, New York: Palgrave Macmillan, 2011, pp. 96–98
Joseph S. Nye, Soft Power: The Means to Success in World Politics, New York: Public Affairs, 2004
Mabel Ntiru: “Kenya’s ‘Native Son’ and Enduring Local Issues,” in William A. Rugh, Ed., The Practice of Public Diplomacy, New York: Palgrave Macmillan, 2011, p. 80.
John Rahaghi, “New Media or Old in Egypt and South Korea?” in William A. Rugh, Ed., The Practice of Public Diplomacy, New York: Palgrave Macmillan, 2011, p. 187.
Yohei Ogawa, “Economic Issues and Anti-Americanism in Japan,” chapter 8 in William A. Rugh, Ed., The Practice of Public Diplomacy, New York: Palgrave Macmillan, 2011, pp. 129–30.
Copyright information
© 2014 William A. Rugh
About this chapter
Cite this chapter
Rugh, W.A. (2014). Social Networking Media: Factors to Consider in Their Use. In: Front Line Public Diplomacy. Palgrave Macmillan Series in Global Public Diplomacy. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137444158_8
Download citation
DOI: https://doi.org/10.1057/9781137444158_8
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-49554-2
Online ISBN: 978-1-137-44415-8
eBook Packages: Palgrave Political Science CollectionPolitical Science and International Studies (R0)