Abstract
Throughout this book we have defined digital transformation quite broadly, encompassing everything from the cultural and organizational changes required to the related use of new digital technologies in order to enable major improvements — such as enhancing user services, streamlining operations or creating entirely new services. Fundamental to this intentionally broad definition is the realignment of technology and business models to more effectively engage users. Restating our argument, our contention is that this breadth of view is an essential element of any viable digital transformation strategy, and that limiting the concept of digital delivery is both naive and harmful — and likely to condemn governments to repeat the cycle of self-similar rhetoric of ‘better public services’ of the past 20 or so years.
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© 2014 Alan W. Brown, Jerry Fishenden, Mark Thompson
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Brown, A., Fishenden, J., Thompson, M. (2014). Organizational Structures and Digital Transformation. In: Digitizing Government. Business in the Digital Economy. Palgrave Macmillan, London. https://doi.org/10.1057/9781137443649_10
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DOI: https://doi.org/10.1057/9781137443649_10
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-49538-2
Online ISBN: 978-1-137-44364-9
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