Abstract
This chapter discusses contemporary luxury and Brazilian market trends. Higher authorities in this segment dictate the style of this new luxury: European countries, followed by democratic regimes around the world. This new luxury relies more on the senses, based on pleasure and well-being and is not ostentatious. It explores feelings rather than appearances. This remodelling of luxury aims to stop inequality from being externalized by ostentation when wearing or using luxury articles, so as to suit the global democracy.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Copyright information
© 2014 Claudio Diniz
About this chapter
Cite this chapter
Diniz, C. (2014). The Potential of the Brazilian Luxury Market. In: The Luxury Market in Brazil. Palgrave Macmillan, London. https://doi.org/10.1057/9781137432568_9
Download citation
DOI: https://doi.org/10.1057/9781137432568_9
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-49245-9
Online ISBN: 978-1-137-43256-8
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)