Value and Evaluation

  • Dave Richards


Early economists defined value in monetary terms. The value of anything was defined as whatever someone might pay for it. In business today there’s still a general presumption that the value of any product should be measured, understood, and expressed in terms of money. It’s further presumed that the value experienced by customers must be greater than the price they’ll pay, or they would look for alternative ways to fulfill their needs. But value is thought to equate to money.


Neutral State Risk Mitigation Psychological Component Psychological Reality Competitive Research 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© David Roddick Richards 2014

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  • Dave Richards

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