Innovation and Unnovation

  • Dave Richards


What is innovation? There is much confusion. Consider the following:
  • Oxford International: (1) the action or process of innovating — crucial to the continuing success of any organization, or (2) a new method, idea, product, and so on.

  • Wikipedia: something original, new, and important in whatever field that breaks in to, or obtains a foothold in a market or society.

  • Free Dictionary: (1) the act of introducing something new, or (2) something newly introduced.

  • Merriam-Webster: (1) the introduction of something new, or (2) a new idea, method, or device.

  • (1) something newly introduced, such as a new method or device, or (2) the act of innovating.

  • the process of translating an idea or invention into a good or service that creates value or for which customers will pay.


Business Model Product Innovation Service Innovation Organizational Innovation Customer Experience 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© David Roddick Richards 2014

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  • Dave Richards

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