Painfully Boring Uncreativity

  • Dave Richards


All innovations begin with ideas and so do unnovations. Therefore, the sixth sin of innovation — painfully boring uncreativity — comes in a number of specific forms: lack of ideas, bad ideas, failure to adapt and develop ideas, failure to engage ideas that “aren’t invented here,” inadequate listening or engagement of potential sources of ideas, and failure to kill some ideas in a timely manner to enable focus on the ideas that most merit further development. Either way, the overall message is “innovate or die.” As Gary Hamel said (quoted in TRIZ Journal, n.d.):

Somewhere out there is a bullet with your company’s name on it. Somewhere out there is a competitor, unborn and unknown, that will render your strategy obsolete. You can’t dodge the bullet — you’re going to have to shoot first. You’re going to have to out-innovate the innovators.


Innovation Process Innovation Success Innovation Idea Innovative Enterprise Creative Juice 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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© David Roddick Richards 2014

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  • Dave Richards

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