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Abstract

Corporate strategic behavior is undergoing radical change, a change that is touching the way the concept is formulated, expressed, and implemented. To understand the dimensions of this change let us recall that strategy is the science and art of identifying means for achieving an end. As a term, it encompasses a complex web of thoughts, ideas, insights, experiences, goals, memories, perceptions, emotions, and expectations that provide a context for specific actions taken in pursuit of a specific end result. And strategic behavior is an expression of the choices that we make in the course of these events. The process was driven for decades by a fairly stable pattern of global economic growth, a reasonable pace of globalization, a mildly functioning international capital market, and a conceited China!

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© 2014 M. S. S. el Namaki

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el Namaki, M.S.S. (2014). The Forces. In: Strategic Thinking for Turbulent Times. Palgrave Macmillan, London. https://doi.org/10.1057/9781137414007_2

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