Abstract
Visions are inherent in successful corporate management. Visionary business leaders have led successful corporations as varied as Microsoft and McDonald’s, and have managed to achieve unprecedented levels of success. Their visions projected a desired state of the future and the position that their organizations would take. They not only succeeded at conceiving those visions, but also at converting them into realities.
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References
El-Namaki, M. (1992) ‘Creating a Corporate Vision’, Long Range Planning, 25, 25–9.
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Rotter, J. B. (1966) ‘Generalized Expectancies for Internal Versus External Control of Reinforcement’, Psychological Monographs, 80 (Whole No. 609).
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© 2014 M. S. S. el Namaki
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el Namaki, M.S.S. (2014). Dynamic Visioning. In: Strategic Thinking for Turbulent Times. Palgrave Macmillan, London. https://doi.org/10.1057/9781137414007_18
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DOI: https://doi.org/10.1057/9781137414007_18
Publisher Name: Palgrave Macmillan, London
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