Abstract
Chapter 5 presents in detail the concept of overbooking, a revenue management technique used to maximize profits. The approach of this whole chapter is analytical, with the use of mathematical formulas. In addition, there is a discussion of the behavioral consequences, particularly in terms of unfairness, in line with what was highlighted in previous chapters.
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© 2014 Giampaolo Viglia
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Viglia, G. (2014). A Peculiar Type of Revenue Management: Overbooking. In: Pricing, Online Marketing Behavior, and Analytics. Palgrave Pivot, New York. https://doi.org/10.1057/9781137413260_6
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DOI: https://doi.org/10.1057/9781137413260_6
Publisher Name: Palgrave Pivot, New York
Print ISBN: 978-1-349-48988-6
Online ISBN: 978-1-137-41326-0
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)