Abstract
Online marketing is a necessity in today’s competitive environment. It has played a central role during the last decade in changing how the customer relates to business and vice versa. The goal for the present and the future for online marketers is to know how to make your presence known, not simply to be online.
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© 2014 Giampaolo Viglia
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Viglia, G. (2014). Introduction. In: Pricing, Online Marketing Behavior, and Analytics. Palgrave Pivot, New York. https://doi.org/10.1057/9781137413260_1
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DOI: https://doi.org/10.1057/9781137413260_1
Publisher Name: Palgrave Pivot, New York
Print ISBN: 978-1-349-48988-6
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