Comparative Study of Indian and German Food Supply Chain: A Case Study of Tomato Supply Chain

  • Rajneesh Mahajan
  • Ludwig Theuvsen
  • Suresh Garg
  • P. B. Sharma
Part of the International Marketing and Management Research book series (INMAMAR)


This research chapter studies the Indian food supply chain, vertical coordination, and institutional arrangement and compares the Indian and German food chains through a case study of tomato supply chain practices. Porter’s diamond model and the vertical coordination systems by Zinn and Parasuraman (1997) are the formal basis for discussion. The research explores a new framework for food SCA using the Indian and German tomato supply chains as an illustrative case. Our research can serve as a special reference point for global food researchers and other stakeholders — for example corporate and government entities — that are interested in food research.


Indian and German food chains Indian food supply chain institutional arrangement tomato supply chain practices vertical coordination 


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Copyright information

© Rajneesh Mahajan, Ludwig Theuvsen, Suresh Garg and P. B. Sharma 2014

Authors and Affiliations

  • Rajneesh Mahajan
    • 1
  • Ludwig Theuvsen
    • 2
  • Suresh Garg
    • 3
  • P. B. Sharma
    • 3
  1. 1.Department of Management Studies, Delhi School of ManagementDelhi Technological UniversityIndia
  2. 2.Department of Agricultural Economics and Rural DevelopmentGeorg-August-Universität GöttingenGermany
  3. 3.Delhi Technological UniversityIndia

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