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China and India Transforming the Global Auto Industry

  • Mahesh Raisinghani
  • Jacquelynn Meeks
  • Anshu Saxena Arora
  • Jun Wu
  • Reginald Leseane
Part of the International Marketing and Management Research book series (INMAMAR)

Abstract

The United States automotive industry gained growth and momentum because of a concentration of consumers, manufacturing facilities, and resources such as manpower, oil, and steel, as well as access to technology. The American automakers have fallen from the lead in the automobile industry, and now the front runners from Japan, Toyota, and Honda, must move on to current emerging markets. India and China, for example, offer a population poised to become car owners and a multitude of less costly workers in manufacturing. These two countries are also investing heavily in their infrastructure to move forward as leading nations. The future leaders of the automobile industry will capture the Indian and Chinese markets with their ability to provide small, economic cars that use alternative fuels.

Keywords

automobile industry automobile infrastructure China emerging markets India Japan 

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Copyright information

© Mahesh Raisinghani, Jacquelynn Meeks, Anshu Saxena Arora, Jun Wu and Reginald Leseane 2014

Authors and Affiliations

  • Mahesh Raisinghani
    • 1
  • Jacquelynn Meeks
    • 2
  • Anshu Saxena Arora
    • 3
  • Jun Wu
    • 4
  • Reginald Leseane
    • 4
  1. 1.School of ManagementTexas Woman’s UniversityUSA
  2. 2.Center for Children’s HealthCook Children’s Health Care SystemFort WorthUSA
  3. 3.College of Business AdministrationSavannah State UniversitySavannahUSA
  4. 4.College of Business AdministrationSavannah State UniversityUSA

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