Developing an Audience Base

Abstract

In this chapter, I examine how one can structure a discussion in order to cultivate an audience base rather than provide feedback for the playwright. I discuss why this is a valid goal of the post-show discussion, when it is appropriate, and how that changes the preparation for and promotion of a post-show discussion in new play development. I also examine how the two areas of focus—playwright/script and audience—do not have to be mutually exclusive. The goal of this chapter is to provide support and structure for those who recognize a need to cultivate an audience, particularly to engage them in the theatre-making process so as to deepen their connection to and support for theatre in general.