Abstract
The purpose of this chapter is to provide, from an activity-based micro-perspective (Johnson, Melin and Whittington), a conceptual understanding and a theoretical interpretation of the internationalization process of a born-global video-game development studio from Colombia. Based on theories testing, this chapter provides an answer to the question: Which learning experiences from C2 Game Studio (the studied company) could shed additional light on existing theories to explain the internationalization practices, processes and strategy followed by a videogame development company from an emerging-economy country? The research design of this study was based on a paper by McDougall, Shane and Oviatt (1994). Nonetheless, it uses a case-study approach, and an ethnographic methodology was implemented for the data collection.
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© 2015 Camilo Gomez and Maria Alejandra Gonzalez-Perez
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Gomez, C., Gonzalez-Perez, M.A. (2015). Internationalization of Video-Game Studios from Emerging Markets: A Colombian Case Study Based on an Activity-Based View. In: Newburry, W., Gonzalez-Perez, M.A. (eds) International Business in Latin America. The AIB-LAT Book Series. Palgrave Macmillan, London. https://doi.org/10.1057/9781137409126_8
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DOI: https://doi.org/10.1057/9781137409126_8
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