Abstract
Given the changes that are explained in Chapter 1, we need to think of a new way to explain the firm and how to respond to these trends of a dynamic, service-based, global, digital marketplace — an Amazon economy. This requires firms to move away from a statically structured organization toward a more integrated view of the firm with its network of customers, suppliers, and stakeholders alongside a more flexible view of the market. Our research has led us to develop the Service Innovation Triangle.1
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Notes
Furseth, P.-I. and Cuthbertson, R.W. (2016) Innovation in a Consumer Society (Oxford: Oxford University Press).
Teece, D. J. (2009). Dynamic capabilities and strategic management (Oxford: Oxford University Press).
Chesbrough, H. W. (2006). Open innovation: the new imperative for creating and profiting from technology (Harvard Business School Press).
Johnson, M.W. (2010). Seizing the white space: business model innovation for growth and renewal (Harvard Business Press).
Osterwalder, A. and Pigneur, Y. (2010). Business mode generation (Harvard Business Press).
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© 2015 Richard Cuthbertson, Peder Inge Furseth and Stephen J. Ezell
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Cuthbertson, R., Furseth, P.I., Ezell, S.J. (2015). The New Model of the Innovative Firm. In: Innovating in a Service-Driven Economy. Palgrave Macmillan, London. https://doi.org/10.1057/9781137409034_2
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DOI: https://doi.org/10.1057/9781137409034_2
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-137-40901-0
Online ISBN: 978-1-137-40903-4
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