Abstract
It is important to understand that the same learning feedback process used to generate strategy improvements can also be used in a more granular fashion by identifying specific tasks and tactics for improving future marketing efforts. Successful data mining practices include the application of ongoing learning to future activities.
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© 2014 Richard Boire
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Boire, R. (2014). Data Mining in the New Economy. In: Data Mining for Managers. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137406194_3
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DOI: https://doi.org/10.1057/9781137406194_3
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-48786-8
Online ISBN: 978-1-137-40619-4
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