London 2012: The Women’s Games? Examining the Photographic Evidence

  • Amy Godoy-Pressland
  • Gerald Griggs


The 2012 Olympic Games were widely reported as the “Women’s Games”, but was this reflected in the photographic representation in British print media? Content analysis was used to compare the amount and prominence of the coverage devoted to female and male athletes and photographs during the Games. Findings indicated that media coverage of female athletes continued to lag behind that of male athletes in quantity of photos. However, there were signs of increased gender equality in the location, page prominence and camera angle of photos of sportswomen compared to previous studies on the media representation of female athletes at past Olympic Games.


Female Athlete Olympic Game Male Athlete Front Page Camera Angle 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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© Amy Godoy-Pressland and Gerald Griggs 2015

Authors and Affiliations

  • Amy Godoy-Pressland
  • Gerald Griggs

There are no affiliations available

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