Abstract
Chapter 4 focuses on images of African Americans in advertising, PR, and social media. Because many of the stereotypes, cultural narratives, and frames that exist today originated in historical advertisements of products and services, we begin with an in-depth analysis of antebellum racial and ethnic advertisements in mass media. Starting with the 1800s, we trace the evolution of longstanding racial stereotypes, which provides context for the subsequent chapters of our text. Topics include how and why African Americans have been depicted as they have in advertisements, PR, and social media. The chapter presents implications for self-presentation in new media platforms. A case study on President Barack Obama’s early social media presence concludes this chapter.
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© 2014 Mia Moody-Ramirez and Jannette L. Dates
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Moody-Ramirez, M., Dates, J.L. (2014). Images of African Americans in Advertising, PR, and Social Media. In: The Obamas and Mass Media: Race, Gender, Religion, and Politics. Palgrave Pivot, New York. https://doi.org/10.1057/9781137404930_5
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DOI: https://doi.org/10.1057/9781137404930_5
Publisher Name: Palgrave Pivot, New York
Print ISBN: 978-1-349-48751-6
Online ISBN: 978-1-137-40493-0
eBook Packages: Palgrave Media & Culture CollectionLiterature, Cultural and Media Studies (R0)