Abstract
The history of public relations in Slovenia, which as a nation has exerted great influence on the development of public relations (PR) in Central and Eastern Europe, is periodized in three eras — antecedents (before 1960), formative (1960s to 1990s) and modern (1990s onwards). It shows that there have been long-standing influences on modern PR, although current understandings of the practices are linked to Western models.
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Verčič, D. (2014). Slovenia. In: Watson, T. (eds) Eastern European Perspectives on the Development of Public Relations: Other Voices. National Perspectives on the Development of Public Relations. Palgrave Pivot, London. https://doi.org/10.1057/9781137404268_9
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DOI: https://doi.org/10.1057/9781137404268_9
Publisher Name: Palgrave Pivot, London
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