Abstract
This chapter focuses on the past 50 years of Hungarian public relations (PR), from the mid-1950s till today. The first part of the chapter details the development of public relations during the Communist period when it was considered as a tool to promote foreign trade, domestic commerce and tourism. The second part outlines some key dates and events in the history of democratic public relations in the context of the changing political, economic and media environments.
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Szondi, G. (2014). Hungary. In: Watson, T. (eds) Eastern European Perspectives on the Development of Public Relations: Other Voices. National Perspectives on the Development of Public Relations. Palgrave Pivot, London. https://doi.org/10.1057/9781137404268_5
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DOI: https://doi.org/10.1057/9781137404268_5
Publisher Name: Palgrave Pivot, London
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