Abstract
Public relations (PR) in Ukraine is understood widely as a form of propaganda. As a part of the tsarist Russian empire in the 19th century and then of the Soviet Union for more than seven decades of the 20th century, the nation has been exposed to a variety of propaganda. After independence in 1991, many entering PR employment came from propaganda and journalistic backgrounds which led to PR being performed as one-way publicity. There was also emphasis on political communication as parties formed and democratic processes evolved. Since then, indicators of increasing professionalization such as professional bodies and education and training have evolved. As well, international PR agencies have entered the market in support of international brands. Transparency of relations between PR practitioners, media operators and journalist has been problematic.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Baysha, O., and Hallahan, K. (2004) ‘Media Framing of the Ukrainian Political Crisis, 2000–2001’, Journalism Studies, 5, 233–246.
Cheburey, P. (2009, 11 June) ‘Nareshti PR rinok v Ukraine vymirya’ [Finally PR Market in Ukraine Is Measured] Design bureau Svit.
Official website news, http://svitreklama.ucoz.ua/publ/1-1-0-72, date accessed 25 February, 2014.
Chernov, G., and Tsetsura, K. (2012) ‘Building a Bridge between Corporate Reputation and Corporate Social Responsibility in the Ukrainian Print Media’, International Journal of Emerging Markets, 7 (2), 132–145.
Dubovik, S. V., Bondarenko, L. F., and Rozkoshnaya, H. A. (2011) ‘tiPublic Relations Performance in the Context of Forming of Positive Bank’s Reputation’, Research report published by the Global International Scientific Analytical Project, http://gisap.eu/ru/node/1118, date accessed 15 April 2014.
Grynko, A. (2012) ‘Ukrainian Journalists’ Perceptions of Unethical Practices: Codes and Every-Day Ethics’, Central European Journal of Communication, 5 (2), 259–274.
Horak, P. M. (2013) PR osvita: Svyatovyj dosvid ta ukrainski perspectyvy. [PR Education: World Experience and Ukrainian Perspectives] (Unpublished Master’s thesis, Kiev, Ukraine: National University Kiev-Mohyla Academy).
IPRA (1990, September) ‘Public Relations Education-Recommendations and Standards’, IPRA Gold paper No.7, http://www.ipra.org/pdf/1990-public_relations_education-recommendations_and_standards.pdf, date accessed 7 May 2014.
Jackson, A. (2014, 13 March) ‘It May Not Be a Real War yet, but Don’t Tell That to Propagandists in Russia and Ukraine’, Global Post: America’s World News Site, http://www.globalpost.com/dispatch/news/regions/europe/140312/ukraine-russia-public-relations-battle-over-crimea, date accessed 10 April 2014.
Kontrakty (2013, 2 April) ‘Sostavlen pervyj rejting PR agentstv Ukrainy’ [The First Rating of PR Agencies in Ukraine Is Here], http://kontrakty.ua/article/60503/, date accessed 5 May 2014.
Korolko, V. H. (2000) Osnovy pablik rilejshnz [Basics of Public Relations] (Kiev, Ukraine: Vakler).
Korolko, V. H., and Nekrasova, O. V. (2009) Zvyazki z gromadckistju. Naukovy osnovy, metodika, praktika, 3 vid. [Public Relations. Scientific Basis, Methodologies, Practice, Third Edition] (Kiev, Ukraine: Kiev-Mohyla Academy Publisher).
Kucheriv, I., and Odarich, S. (1993) Shlyax do peremogi [Path to Victory] (Kiev, Ukraine: Democratic Initiatives).
Kulish, A. (2001) Public relations dlya gromadskix (nederzhavnyx) organizatsii: Praktichny porady naschoden [Public Relations for Social (Non-Government) Organizations: Practical Everyday Advice] (Kiev, Ukraine).
Ligachova, N., and Ganzha, L. (2005) Zhurnalistska revolutsiya 2004: Podi, ludi, diskusii [Journalism Revolution 2004: Events, People, Discussions] (Kiev, Ukraine: Agency Ukraine).
Osvita.ua (2014) ‘Osvita’ [News about Education in Ukraine], www.osvita.ua, date accessed 12 April 2014.
Pikhovshek, V. (1997) Chetvertaya colonna: Svoboda ta nezalezhnost mass media v Ukrainy [The Fourth Pillar: Freedom and Independence of Mass Media in Ukraine] (Kiev, Ukraine: Agency Ukraine).
Pocheptsov, G. G. (2005) Pablik rilejshnz dlya professionalov, 5-e izdanie [Public Relations for Professionals, 5th edition] (Moscow: Refl-buk).
PR Liga, Ukrainian Public Relations League (2012) ‘Statute and Code of Ethics of the Ukrainian Public Relations League’, http://www.pr-liga.org.ua/node/5, date accessed 15 April 2014.
PR Liga, Ukrainian Public Relations League (2013) About, http://www.pr-liga.org.ua/node/4, date accessed 15 April 2014.
PRWeek Global Thinktank (2014) ‘A Focus on... Ukraine’, http://www.prweekglobalthinktank.com/regions-countries/europe/ukraine, date accessed 10 February 2014.
Publicity Creating (2007, 22 February) ‘Itogi pervogo issledoavania rynka PR-uslug v Ukraine’ [Results of the First Research Study of the PR-Services in Ukraine], http://www.publicity-creating.ua/news/2007/Ytohy_perv.html, date accessed 10 February 2014.
Ristow, B. (2010) ‘Cash for Coverage: Bribery of Journalists around the World’, Report of the Center for International Media Assistance. Official website, http://radiopubafrica.unblog.fr/files/2010/11/cimabriberyofjournalistsreport.pdf, date accessed 25 April 2014.
Sidorenko, O., and Sidorenko, N. (1998) Zvyazki z gromadskistju [Public Relations] (Kiev, Ukraine: Center of Innovations and Development).
Stempel, G. H. (1984) ‘The Prominence and Dominance of News Sources in Newspaper Medical Coverage’, Journalism Quarterly, 61 (3), 671–676.
Sukhenko, D. (2007, 18 January) ‘PR v Ukraine: Chto bylo. Chto budet, chem serdtse uspokoitsya’ [PR in Ukraine: What Happened, What Will Happen, What Will Calm the Heart], Reklamaster, http://reklamaster.com/news/id/315/index.html, date accessed 19 May 2008.
Tsetsura, K. (2012) ‘Media Map Project. Ukraine: Case Study on Donor Support to Independent Media 1990–2010’, Commissioned research report prepared for the Internews Network, USA and the World Bank, sponsored by the Bill and Melinda Gates Foundation and the World Bank, http://www.mediamapresource.org/wp-content/uploads/2011/04/Ukraine.pdf, date accessed 25 April 2014.
Tsetsura, K., and Grynko, A. (2009) ‘An Exploratory Study of Media Transparency in Ukraine’, Public Relations Journal, 3 (2), http://www.prsa.org/SearchResults/download/6D-030205/0/An_Exploratory_Study_of_the_Media_Transparency_in, date accessed 28 May 2008.
Tsetsura, K., and Kruckeberg, D. (in press) Transparency, Public Relations and the Mass Media: Combating Media Bribery Worldwide (New York: Taylor and Francis/Routledge).
UAPR, Ukrainian Association of Public Relations (2006–2014) http://www.uapr.com.ua, date accessed 15 April 2014.
UAPR (2011) ‘The Results of the Research on Public Relations Practices of Ukrainian Companies’, Slide show presented in June 2011 at UAPR meeting, http://www.slideshare.net/UkrAPR/2010-8477103, date accessed 15 April 2014.
UAPR (2012) ‘The Practice of Public Relations in the Leading Ukrainian Companies in 2011–2012’, http://www.uapr.com.ua/ua/newsitem/123, date accessed 12 April 2014.
Willard, J. M. (2003) The Flak: A PR Journey (Kiev, Ukraine: Vidalia House).
Zerfass, A., Verčič, D., Verhoeven, P., Moreno, A., and Tench, R. (2012) European Communication Monitor 2012. Challenges and Competencies for Strategic Communication: Results of an Empirical Survey in 42 Countries, Brussels: EACD/EUPRERA, http://www.zerfass.de/ecm/ECM2012-Results-ChartVersion.pdf, date accessed 20 April 2014.
Editor information
Editors and Affiliations
Copyright information
© 2014 Palgrave Macmillan, a division of Macmillan Publishers Limited
About this chapter
Cite this chapter
Grynko, A., Tsetsura, K. (2014). Ukraine. In: Watson, T. (eds) Eastern European Perspectives on the Development of Public Relations: Other Voices. National Perspectives on the Development of Public Relations. Palgrave Pivot, London. https://doi.org/10.1057/9781137404268_10
Download citation
DOI: https://doi.org/10.1057/9781137404268_10
Publisher Name: Palgrave Pivot, London
Print ISBN: 978-1-349-48726-4
Online ISBN: 978-1-137-40426-8
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)