Abstract
In recent decades, the role of public administration has rapidly changed worldwide. Generally, there are several key reasons for the existence of the public sector in every society (Kotler and Lee, 2007): it defines the principles according to which the society functions; it delivers public services of general interest such as health services or education; it performs public services that profit and non-profit organizations do not wish to or cannot perform with the existing resources, for example, social assistance to those population groups that are in need.
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© 2014 Slavica Cicvarić Kostić, Vinka Filipović, and Jovanka Vukmirović
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Kostić, S.C., Filipović, V., Vukmirović, J. (2014). Marketing Orientation and Business Performance of Public Administration. In: Jakšić, M.L., Rakočević, S.B., Martić, M. (eds) Innovative Management and Firm Performance. Palgrave Macmillan, London. https://doi.org/10.1057/9781137402226_9
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DOI: https://doi.org/10.1057/9781137402226_9
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