Abstract
Retailers need to think about shoppers, not just about format, as understanding the shoppers’ dynamics holds the key to such a business. Retailers should create new delivery formats that can cater to consumers. The choice of a store location has a profound effect on the entire business life of a retail operation. A bad choice may all but guarantee failure; a good choice success (Jain, 2009).
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© 2014 Bisera Andrić Gušavac, Dragana Stojanović, and Marija Kuzmanović
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Gušavac, B.A., Stojanović, D., Kuzmanović, M. (2014). Conjoint-Based Approach to Location Choice in the Retail Industry: Conceptual Framework. In: Jakšić, M.L., Rakočević, S.B., Martić, M. (eds) Innovative Management and Firm Performance. Palgrave Macmillan, London. https://doi.org/10.1057/9781137402226_20
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DOI: https://doi.org/10.1057/9781137402226_20
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