Abstract
Understanding how public relations (PR) developed in the Philippines requires a thoughtful consideration of its colonial history and the influences that continue to permeate in contemporary Philippines. Outside observers would describe current public relations practice in the country as modernist, media-driven with a strong focus on corporate social responsibility (CSR). The drive to grow the industry comes from several factors: a robust media system, a democratic government, a young population of early adopters and a global outlook. This global outlook stems not only from economic reasons but also from five phases of colonial and post-independence history.
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Sison, M.D., Sarabia-Panol, Z. (2014). The Philippines. In: Watson, T. (eds) Asian Perspectives on the Development of Public Relations: Other Voices. National Perspectives on the Development of Public Relations. Palgrave Pivot, London. https://doi.org/10.1057/9781137398154_8
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DOI: https://doi.org/10.1057/9781137398154_8
Publisher Name: Palgrave Pivot, London
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