Abstract
Regional tourism cooperation is a developing global trend, particularly in Europe and the Caribbean, where individual nations collaborate to improve tourism flows within a region by concentrating on fast-emerging source markets like China. In 2011, the ten members of the Association of South East Asian Nations (ASEAN) — Singapore, Malaysia, Thailand, Vietnam, Indonesia, Myanmar, Brunei Darussalam, the Philippines, Cambodia and Laos — published a five-year Tourism Marketing Strategy.
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© 2014 Gary Bowerman
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Bowerman, G. (2014). All Around the World: Tourism Marketers Target China. In: The New Chinese Traveler. Palgrave Pocket Consultants. Palgrave Macmillan, London. https://doi.org/10.1057/9781137397331_8
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DOI: https://doi.org/10.1057/9781137397331_8
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-137-39728-7
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