The Media Game: Publishing for the Modern Traveler

Abstract

A few days before Chinese New Year in January 2014, I sat in the 25th-floor boardroom of a Beijing skytower. To enter the building, I passed through an achingly modern retail and business complex housing every conceivable designer brand, a Ritz-Carlton hotel and globally branded coffee shops. A circular Giorgio Armani store, sliced into four segments, embraced the central plaza. The shelves in the whitewashed waiting room were stocked with Chinese versions of glossy lifestyle magazines. I flicked through Vogue, GQ and Self, but was actually here to meet the editor of another Chinese edition of a major-name title: Condé Nast Traveler.