Abstract
The following chapter addresses the topic ‘Winds of Business Change’ by examining the evolving relationship between business and society and the emergence of a new social contract. It explores implications for the corporate communication of social responsibility and makes a case for aligning global agendas in the future.
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© 2014 Ramsay Najjar
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Najjar, R. (2014). The New Social Contract: The Business of Values. In: Business and Education in the Middle East. Palgrave Macmillan, London. https://doi.org/10.1057/9781137396969_2
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DOI: https://doi.org/10.1057/9781137396969_2
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-48475-1
Online ISBN: 978-1-137-39696-9
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)