Creating a culture of shared value

Abstract

There is pressure on companies to do more than make money. Customers still want the best product at the lowest cost. But “best” today means that the product, and thus the brand, must reflect their way of thinking and living, and “cost” today encompasses the holistic costs – psychological, environmental, and so on – of obtaining the product. Employees want more than just a job and a salary. Today’s labor force is more attuned to the possibilities for their work to be fulfilling.