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A Unique Period? An Analysis of the Coverage of Africa during the 2010 FIFA World Cup in Selected Western Media

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African Football, Identity Politics and Global Media Narratives

Part of the book series: Global Culture and Sport Series ((GCS))

Abstract

For at least three decades now, research on international news flows has consistently shown that, in terms of both quantity and quality, the mainstream media in the West have failed to adequately cover developing regions of the world in general and Africa in particular. The central findings of these research indicate that mainstream Western media’s coverage of Africa often lacks ‘context’ and obsessively focuses on chronicling mainly ‘negative’ stories revolving around issues such as famine, conflict, poverty, disease and bad governance.

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Authors
  1. Teke Ngomba
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Editor information

Editors and Affiliations

  1. University of Venda, South Africa

    Tendai Chari

  2. Midlands State University, Zimbabwe

    Nhamo A. Mhiripiri

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© 2014 Teke Ngomba

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Ngomba, T. (2014). A Unique Period? An Analysis of the Coverage of Africa during the 2010 FIFA World Cup in Selected Western Media. In: Chari, T., Mhiripiri, N.A. (eds) African Football, Identity Politics and Global Media Narratives. Global Culture and Sport Series. Palgrave Macmillan, London. https://doi.org/10.1057/9781137392237_13

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